UETA
UETA is the name of Duty Free Americas’ stores on the US/Mexican border. I created one main Facebook page and 14 store locations, to start getting brand awareness and
online presence.
Posts
Latest Engagement
How DFA Connects With Their audience Through Google My Business
Google My Business allows users to have accurate and instant information about the stores; address, phone number, business hours, photos and small description. Updated and maintained all 130 store locations. Additionally, I replied to all reviews of all
store locations.
How DFA Connects With Their audience Through Instagram
Instagram is the most important platform in our no ads/organic strategy. It has the highest Follower Growth Rate and Engagement rate between all platforms. The top goal is to increase online presence and brand awareness, using the 80/20 rule we can show the products, but most importantly, let the users know that DFA is more than a brand and products.
Bio
The Bio is the first method that a brand has to show who they are; we only have a few seconds to grab a person’s attention and get them to follow. The above is the reason why it was essential to make it clearer, simpler, and more organized.
Stories
Instagram Stories allow DFA to engage and interact with the audience in a way that posts don’t allow.
Giveaways
We utilize giveaways as a way to grow followers counting, increase online presence and brand awareness, gain product exposure, show appreciation to followers.
Posts
High-quality photos content allows us to visually resonate with the audience to increase and develop brand awareness.
Insights
It allows us to understand which posts are and which are not effectively engaging with the users.
How DFA Connects With Their Audience Through Facebook
The main goal of the organic/no ads Facebook strategy is customer service. Additionally, to strengthen the online presence and brand awareness, it was used a combination of Instagram and Twitter’s strategies.
Customer Service
Facebook is the platform where most of the messages were received, including, but not limited to, claims, feedback, return and refund inquiries, questions, and more. It maintained a 100% response rate.
Posts
It is used a combination of Twitter and Instagram content; additionally, articles and videos of travel or DFA related content.
Insights
It allows us to understand which posts are and which are not effectively engaging with the users. Additionally, it allows us to improve our strategy.
Followers
Reach
Top Engagement Rate
How DFA connects with their audience through Twitter
Twitter is the social media platform where it’s more identifiable DFA’s voice and personality. By using GIFs in our tweets, It allows creating content that feels more personal. The top goal is to increase online presence through an organic/no ads strategy.
Trending Hashtags
Being Online Presence one of the top goals, I approached it by keeping track of trending hashtags and getting to know what real-time conversations are relevant to the brand.
Retweets
Retweets of products available in stores, relevant information of the airports where DFA operates and any interesting travel-related content.
Customer Service
Utilize Twitter as a way to receive claims, suggestions, refund inquiries, and questions.
Analytics
