How DFA Connects With Their Audience Through Facebook
The main goal of the organic/no ads Facebook strategy is customer service. Additionally, to strengthen the online presence and brand awareness, it was used a combination of Instagram and Twitter’s strategies.
Customer Service
Facebook is the platform where most of the messages were received, including, but not limited to, claims, feedback, return and refund inquiries, questions, and more. It maintained a 100% response rate.
Posts
It is used a combination of Twitter and Instagram content; additionally, articles and videos of travel or DFA related content.
Insights
It allows us to understand which posts are and which are not effectively engaging with the users. Additionally, it allows us to improve our strategy.
Followers
Reach
Top Engagement Rate
