Twitter

Twitter is the social media platform where it’s more identifiable DFA’s voice and personality. By using GIFs in our tweets, It allows creating content that feels more personal. The top goal is to increase online presence through an organic/no ads strategy.

Being Online Presence one of the top goals, I approached it by keeping track of trending hashtags and getting to know what real-time conversations are relevant to the brand.

Retweets of products available in stores, relevant information of the airports where DFA operates and any interesting travel-related content.

Utilize Twitter as a way to receive claims, suggestions, refund inquiries, and questions.